Sell faster. Manage your product in a full 360° View.
Success in e-commerce depends on data quality. As a certified partner, we implement Informatica PIM (Product 360) – solution supported by Agentic AIthat organizes your product catalog and shortens time-to-market by 80%. We create a single source of truth, eliminating errors and ensuring brand consistency across all sales channels.
360°
Product View
ERP
AI
PIM
Website
B2B
App
We provide solutions based on technologies from world leaders
87% of consumers considers the quality of product content to be a key factor in purchasing decisions - missing descriptions and photos are the main cause of cart abandonment in e-commerce stores.
(Forrester Research, "The Power of Product Content", 2023)
Product Information Management (PIM) is a system and processes that ensure that product data – descriptions, photos, technical parameters, prices and variants – are complete, consistent and ready for publication in all sales channels. Informatica Product 360 is an enterprise-class PIM platform powered by Agentic AI (CLAIRE®) that automatically enriches product data and manages its distribution to e-commerce, B2B, and marketplaces from a single location.
Without PIM, the same product may have a different description in the store, a different price in the B2B catalog, and a different photo on the marketplace - which costs conversion and customer trust.
How much time will you save by automating your catalog?
5 000
3
By implementing product information management , your team will shorten the onboarding time of new products by
80 %
regaining an average of 1,500 hours of work per month.
From Excel chaos to perfect customer experience.
88 %
of retailers believe that consistent omnichannel sales will be very important or critical to achieving their business goals in the next two years – but only 15% of companies have fully implemented such a model.
Salesforce, “The Sixth Edition Connected Shoppers Report,” 2025
53 %
shoppers discover products on social media platforms. This increases the importance of consistent, up-to-date, and channel-specific product data.
Salesforce, “The Sixth Edition Connected Shoppers Report,” 2025
39 %
consumers use AI to discover products, and among Gen Z, more than half do so - which increases the importance of consistent and well-prepared product data.
Salesforce, “Connected Shoppers Report,” 2025
Product transformations that deliver results.
International Industrial Group
Catalog of 300k+ records and no consistency.
Result:
ERP integration with Informatica PIM, automation of onboarding and drastic acceleration of sales.
Pharmacy (Adamed)
Managing the master data of products and raw materials in a quality-oriented manner.
Result:
A unified and high-quality data product across the entire lifecycle.
Castorama
Distributed architecture and huge volumes of data.
Result:
Scalable analytical platform with a full view of product and logistics processes.
The regulation that changes everything - EU Digital Product Passport
2025-2030
The Digital Product Passport is included in the EU's ESPR regulation, but the obligations will be implemented in stages – for specific product groups and with a defined scope of data. Product information will be made available primarily through the Digital Product Passport.
European Commission, "Ecodesign for Sustainable Products and Energy Labelling Working Plan 2025–2030", 2025; Regulation (EU) 2024/1781
71% / 69%
of online store users in the US and UK consider the ability to filter by basic product features to be an important element of online shopping - which shows how important complete and well-organized product data is.
Forrester, “Forrester Consumer Pulse Survey,” 2023
Product Information Management technology under the microscope.
Click on a point on the mockup to learn about the key features of the platform.
Attributes
DPP
Hierarchy
Attributes and Completeness
Automatic data completeness rules before publication. The system verifies each product record for required fields, images, and descriptions before it reaches the sales channel.
Variants and Hierarchies
Manage color/size relationships without duplicate records. One parent product, multiple variants – changes propagate automatically to all channels.
Digital Product Passports
Digital Product Passports – Ready for EU Product Passports. Full supply chain traceability, material composition, and carbon footprint all in one place.
From raw data to publication in 4 steps.
Onboarding
Downloading data from suppliers (ERP, PDM, external files).
enrichment
Agentic AI (CLAIRE®) autonomously enriches product descriptions and categorizes them.
Quality Gate
Automatic validation of completeness and compliance with channel standards.
Syndication
Rapid publication of a ready-made offer for e-commerce, B2B and marketplace.
"In modern commerce, PIM has ceased to be a tabular data management system. Today, it is an engine of product experience. Thanks Agentic AI, the system not only stores attributes, but actively helps create them. Integral Solutions We help get this engine started."
Konrad Mokrzański
Presales Manager & Architect, Integral Solutions
For PIM to work, you need three elements.
People – Processes – Technology
Team
We connect category owners and e-commerce teams. We define content responsibilities so that marketing and IT speak the same language.
Procurement
We implement description standards, content approval workflows, and update SLAs, eliminating errors at the source.
Technology
We take advantage Informatica Product 360 – the leader in the SaaS market, combining data management with real-time quality monitoring.
What does your team gain?
Marketing / Content
Less content chaos, consistent multimedia and lightning-fast campaigns.
E-Commerce
Faster offer updates, fewer errors on the website and significantly higher conversions.
Product Manager
Easier management of thousands of SKUs and full control over attributes.
B2B sales
Professional, always up-to-date catalog with clear technical specifications.
On average, B2B companies use 10 channels today for sales and customer service, compared to five in 2016 - which clearly increases the need for consistent product information across all touchpoints.
McKinsey & Company, "Next-gen B2B sales: How three game changers grabbed the opportunity", 2023
68% of consumers declare their willingness to act on recommendations generated by AI - therefore, the quality of product data is increasingly influencing product discovery and selection.
Capgemini, "What matters to today's consumer 2025", 2025
We sort out the concepts: PIM vs PDM vs MDM.
Criterion
PIM / Product 360
text assembly rules
MDM (product)
Sky
Data publication and syndication to sales channels
Technical documentation and CAD management
Master data - a single source of truth for IT systems
Main user
Marketing, e-commerce, product manager
Engineer, R&D, production
IT, data architect, data steward
Data type
Descriptions, multimedia, SEO, variants, prices
Technical drawings, specifications, BOM
Basic attributes, hierarchies, classifications
Output channels
Shop, marketplace, B2B catalog, app
ERP, production systems
CRM, ERP, BI, other IT systems
AI / automation
Agentic AI - generating descriptions, categorization
Limited
AI for deduplication and data quality
Tool example
Informatica Product 360
Previous generation PLM systems
Informatica MDM
PIM tailored to your industry
Retail / e-commerce
Multiple channels, frequent changes – PIM ensures publication order and completeness.
B2B distribution
Technical parameters and consistent specifications for contractors.
Production
Managing variants, dependencies and onboarding in capital groups.
Pharmaceuticals
Rigorous data quality, standardization and full control over data publication.
Frequently asked questions (faq)
ERP manages inventory and pricing. PIM manages content, descriptions, and photos that actually sell the product.
Yes, this is a key element with a large number of SKUs and sales channels (Shop, Amazon, Allegro).
The most visible improvement is in the completeness of attributes and the reduction of product onboarding time from suppliers.
Product data ready for every channel, every market, and every regulatory requirement.
Customer 360 and MDM
Product and customer are the two pillars of personalization. Combining PIM with MDM allows you to serve the right product to the right customer, with the full context of their purchase history and preferences.
Application Integration and API Management
PIM must simultaneously power the online store, marketplaces, mobile app, and partner systems. iPaaS manages this flow – a single source of truth for product information, automated distribution everywhere.
Data Governance and Data Quality
Without validation rules, product data can result in thousands of SKUs with missing attributes and inconsistent descriptions. Data Governance defines completeness standards that PIM enforces before publishing to each channel.
Advanced Data Analytics
Product data powers predictive models: demand forecasting, price optimization, and assortment planning. Combining PIM with predictive analytics transforms product data into a competitive advantage.
Applications and Low-code (Mendix)
Product catalog management portals, supplier onboarding applications, and product data entry tools can be built quickly in Mendix without dependency on monolithic ERP systems.
32 billion USD
this is how much the global PIM market will be worth in 2029 (increase from USD 15,6 billion in 2024 - CAGR 15,4%).
Informatica Product 360 is the leader in the SaaS PIM segment according to Gartner and IDC 2024 rankings.
MarketsandMarkets, from: Crystallize PIM Insights, 2025 · Gartner Market Share: Enterprise Software, Worldwide, 2024
Ready to organize your product catalog?
Tell us how many SKUs you currently maintain. Our architects will prepare an initial Product 360 implementation concept for you.